Five Words or Phrases Good Fundraisers Don't Say

© The Navigators

© The Navigators

  1. The word "need". Use opportunity or "our financial goal". "Need" connotes desperate circumstances.
  2. "Give to me (or us)". This implies the gift is horizontal.
  3. "Any amount is fine". Don't undermine the ask range you already suggested.
  4. "Would you prefer to pray for us or give?" Which is it?
  5. "I want you to consider joining our finance team". That's a command. Instead, "Will you pray about joining our finance team?"