Five Words or Phrases Good Fundraisers Don't Say
- The word "need". Use opportunity or "our financial goal". "Need" connotes desperate circumstances.
- "Give to me (or us)". This implies the gift is horizontal.
- "Any amount is fine". Don't undermine the ask range you already suggested.
- "Would you prefer to pray for us or give?" Which is it?
- "I want you to consider joining our finance team". That's a command. Instead, "Will you pray about joining our finance team?"