Things Your Donors Won't Tell You 7/10
7. Why didn't you say something when I increased my support?
When a giving partner ups monthy giving, do you spring into action? Do you write, phone, or Facebook to say thanks? This likely was a sacrificial decision.
It is easy to catch these changes. When you download you month-end summary of givers on the 12-month chart, look at each name carefully with a red pen in hand, and notice which donors have increased, decreased, or skipped. Mark them and contact them. Personal attentiveness to your partners' giving patters communicates you care.