3. I don't care about what you did on your family vacation or Jiggles the cat. 

2. I Rarely Hear From You Unless You Need Money

1. I wish you were a better writer (I don't read your letters much).

Think back to the last time you sent a gift for a missionary that you had never supported before.  Got it?  How did they respond to you?  Often, missionary responses to first-time gifts fall into these categories.  You get:  

In a day of information overload, many missionaries neglect a maxim from Dawson Trotman, founder of The Navigators:

"Don't do what others can and will do."

Do You Believe It?

Other versions of this motto are: 

"God’s will done in God’s way never lacks God’s supply!"

"Where He guides, He provides!"

1. The word "need". Use opportunity or "our financial goal". "Need" connotes desperate circumstances.

In the midst of bailouts, layoffs, credit squeezes and slowdowns what is your fundraising strategy? Before I give you a key word guideline let's remember these facts: